Revealing More Than a New Look
Today marks an important milestone for SOLVE. With the launch of our redesigned website, we’re revealing more than a new look—we’re unveiling a brand built to reflect who we truly are and the value we bring to fixed income professionals.
Over the last decade, SOLVE has grown rapidly—organically and through acquisitions. That growth brought an incredible range of innovative products and talented people. But it also left our brand feeling disjointed. Was SOLVE a fixed income data company? An AI-driven fintech? A leader in predictive pricing? The answer is all of the above—but our previous brand didn’t communicate that clearly. It was too product-oriented and didn’t tell the full story of what makes SOLVE different: the insight and confidence we deliver to the market.
To address this, we stepped back to rethink our brand from the ground up—starting with the “why” behind SOLVE. Over the summer, we conducted in-depth stakeholder interviews across the company, listening to colleagues who know our clients best. We asked how they perceived the brand today, how they aspired for it to grow, and how they believed the market saw us. These conversations were honest, sometimes challenging, and ultimately illuminating.
Transparency, Innovation, Expertise, Client-Centricity
From this work, we distilled the key pillars that define SOLVE: transparency, innovation, expertise, and client-centricity. These aren’t just words on a slide—they’re the principles that drive how we operate and how we show up for clients every day. We also revisited our brand voice: clear, confident, professional, and insightful. Our communications must make complex markets understandable and actionable—not add more noise.
Visually, the brand now centers on the idea of the “point of insight.” In fixed income, professionals face millions of quotes, trades, and credit updates every day. Our job is to transform that complexity into clarity. The new visual identity brings this to life: a neural net represents the vast network of market data, and at its heart is a single glowing point—the insight that empowers better decisions. The design is modern and AI-driven, but still trusted and professional, reflecting both our technological leadership and our deep market expertise.
Bringing Clarity to Opaque Markets
The brand refresh isn’t just about a new logo or color palette—though we did update those as part of the process, carefully choosing colors that convey confidence, intelligence, and approachability. It’s also about how we communicate: from our website and sales tools to thought leadership, client materials, and even the words we use to describe ourselves. Every touchpoint should reinforce the same promise: SOLVE brings clarity to opaque markets.
As we move forward, our refreshed brand reflects not just what SOLVE offers—innovative AI-driven intelligence—but also why we exist: to empower fixed income professionals with the clarity and confidence to navigate the market.
We’re excited for this next chapter and look forward to continuing to deliver insights that make a difference—one point of clarity at a time.